Biography

The CBR Method™ (Contextual Behavioral Reading) was created by Yann Viot, a graduate of HEC Paris, who has spent nearly 15 years working on issues related to behavioral transformation, leadership and managerial practices.

He has collaborated with organizations including Hermès, Société Générale, Rolex, Auchan, Accor, Nespresso, Orange, Nintendo, Sharp, Sony Pictures, among others ; mainly in France, Japan and the USA.

He is also co-author of Petit manuel d’accélération de transformation culturelle et comportementale (Diateino, 2018), which explores practical approaches to accelerating behavioral and cultural transformation in organizations.

Across his experiences, a recurring observation emerged: although behavioral capabilities are widely recognized as critical for personal and profesional life (faster and better decisions, reduced tensions, smoother collaboration, and stronger operational performance), the methods used to develop them remain largely dependent on facilitated formats such as training, coaching, or consulting interventions.

These formats are difficult to scale, rely heavily on facilitator expertise, and often make it challenging for individuals to independently investigate the mechanisms underlying their own behaviors.

The CBR Method™ was developed in response to this limitation. It translates concepts drawn from cognitive and behavioral psychology, coaching practice, systems theory and experiential learning into a structured and replicable framework for autonomous behavioral analysis and change.

Through the CBR Diagnostic™, individuals reconstruct the mechanisms that maintain specific behavioral patterns and difficult situations. Through the CBR Coaching™, the beliefs identified during this process become the starting point for structured behavioral experiments conducted in real-life situations, allowing them to be progressively reassessed through experience.

The method is applied primarily to professional situations that have become difficult, unsatisfactory or limiting, including burnout prevention and support, skills assessment, professional transitions, career development and career change. It is also used to help individuals overcome behavioral barriers that limit the effective use of key soft skills.